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Digital Marketing tips & resources
It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work! And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.
If you're looking for a warm, hearty salad to get stuck into this winter, then your search is over. I created this salad by mistake. I was actually on my way to making this as a filling for burritos but after tucking into it straight out of the roasting pan, I thought "why bother!". So now we eat it as is on a bed of spinach. Have it on toast, on lettuce - however you want to but just eat it. It's that good.
E-newsletters, mailers, email marketing - whatever you want to call it - have you included it as part of your marketing strategy? If so, then take a read below - Im about to give you some tips on how to nail email marketing to ensure your newsletters get read by the people who matter the most: customers.
Time is money, so they say. And when it comes to social media - this is definitely the case. Posting at the wrong time could see your reach plummet, while posting at key times of the day and week will ensure your business gets noticed by potential customers. Employing a strategy of sorts when it comes to your posting schedule will be instrumental to your social media activity.
Your profile is the first that potential clients will look at when they consider working with you. If it's a mess, chances are they'll be driven away. A well presented, thought out and considered social media profile will undoubtedly impress your new clients or shoppers and make them eager to strike up a conversation with you. Think of it as your passive income generator: if it looks good, people will want to work with or buy from you - simple as that.
Product Styling is such a powerful thing: it can literally make or break a sale. So to help small business owners who are on a tight budget, I've put together a handy PRODUCT STYLING HANDBOOK. Best of all, it's totally free! In it, I chat about lighting, angles, the rule of thirds, props, backgrounds - the whole thing. It's basically a Styling and Photography 101 which is easy to follow and explains the key things you need to know to start producing beautiful imagery of your offer.
Did you know that not only do I do still styling and photography but I do videos as well? Yup that's right! Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy. Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.
