Video is the fastest growing digital medium… Let’s get you fresh video content on a monthly basis to help you stay relevant in a market place screaming for video content. Let’s get you in front of customers who are consuming video more than ever before.
The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?
It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.
But what does it all mean? What exactly does it cover? And why is it important to know this?
If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.
The flat lay is arguably one of the most popular forms of visual content on social media these days and it’s easy to see why: it works across a wide variety of product types, you don’t need much to make one work and it enables you to showcase a relatively large volume of products in one image. If done correctly, a flat lay can be a beautiful way to show off your business’ wares – done poorly and it’s likely to put your audience off.
Product Styling is such a powerful thing: it can literally make or break a sale. So to help small business owners who are on a tight budget, I've put together a handy PRODUCT STYLING HANDBOOK. Best of all, it's totally free! In it, I chat about lighting, angles, the rule of thirds, props, backgrounds - the whole thing. It's basically a Styling and Photography 101 which is easy to follow and explains the key things you need to know to start producing beautiful imagery of your offer.
Did you know that not only do I do still styling and photography but I do videos as well? Yup that's right! Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy. Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.