If Mother’s Day is a key date in your business calendar, we’ve put together a handy guide to help you get your digital assets in order.
The pros and cons of the key social media platforms
When it comes to social media, 6 platforms have risen to prominence: Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn. Whether you’re just starting out in business or embarking on an overhaul of your brand’s current social mix, you may be wondering which platform your business needs to be on to maintain its relevance with your target market.
How to create an effective Instagram Bio
On the surface, an Insta bio might seem trivial, but there’s a lot that’s riding on its presentation and execution. Your bio is the first thing audiences see when they land on your profile, so it really needs to grab them from the first character.
What makes for an attention-grabbing bio?
We’ll show you, here…
The analytics you should be looking at
Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…
Why your business needs a blog
Blogging is a popular way for businesses to connect with their audience and promote their products or services. With the rise of digital marketing, businesses are finding that blogging is an effective way to build brand awareness, increase traffic to their website and generate leads.
Here are 7 reasons why you should make blogging an integral part of your digital content mix and how you can leverage this powerful marketing tool.
The Benefits of User-Generated Content
Making a Case for Shadows
When & why you need a Product Photographer
It's not about you...
If you’re in business to sell products or services, you probably agonise over how to explain your biz to prospective customers in a succinct way. You might start off by explaining what you sell, the industry you’re in or even where you started your career, but what if we told you that you’re coming at it from the wrong angle?
Hashtag Research
If you're not using hashtags to categorise your posts effectively, users simply won't find you in amongst the millions of other posts that are being published every day. Hashtags help boost your post's visibility on social media. If finding suitable hashtags has been a spray-and-pray type of strategy for you in the past, here are some easy ways to research hashtags that your ideal audience will respond to…
Tips for Effective Call-to-Actions
4 Reasons Why your Business Needs to be Blogging
Do you have a blog but don’t do much with it? Or are you dipping your toe into the world of blogging and wonder what all the fuss is about? Here, we'll look at why a blog could be just what your business needs to grow your audience, blog SEO, the factors that affect your SEO rankings and how to optimise your blog for search engines.
Reels: Best Practice
Reduce, Reuse, Recycle
Mother's Day Preparations
Pinterest Crash Course
Be Consistently Consistent
Content Creation 101
In this week’s 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.
These 3 Golden Rules are the core principles that make or break a brand’s digital presence.
Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.
Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!
But no community or crappy content? Now those are deal breakers…
To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love.
Building your Community
There are 3 Golden Rules of Social Media which have proven themselves time and time again. They are the core reasons why people gravitate towards social media - and keep coming back for more after a late night scroll session. We discuss each in detail to help you nail your digital presence. This week, we start off with the 1st of our Golden Rules of Social Media “C’s” - Community.
Video Tips for Social Media
2021 is the year of the video!
Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.
We take a deep dive into why (and how) video is such a necessary digital tool for brands: from planning a video shoot to investment and even amplification.
