Did you know that not only do I do still styling and photography but I do videos as well? Yup that's right! Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy. Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.
I created this video for one of my clients, SKIN ME as part of their product launch (best watched in HD, so click on the settings button below and update the playback quality to HD). While setting up video is a bit more work than a photography shoot, the benefits of having video footage cannot be underestimated.
In fact, Facebook has predicted that it's content will be exclusively video within the next 5 years - that's a pretty daunting reality if video isn't on your radar. So get ahead of the 8 ball now and start getting your video content up and running.
Here are some stats to help convince you to start investing more time and effort in video content:
Facebook videos get 135% more organic reach than facebook photos
43% of people want to see more video content from the brands and businesses that they follow
Native videos on twitter drive: 2.5x more replies, 2.8x more retweets and 1.9x favourites than 3rd party players
Videos are 6x more likely to be retweeted than photos and 3x more likely to be retweeted than gifs
100million hours of video are watched daily
Videos up to 2 minutes long get the best engagement
85% of videos are watched without sound
65% of people who watch the first 3 seconds of a video will watch for at least 10 seconds, while 45% of people will watch for 30 seconds.
55% of people consume videos thoroughly, making it the highest of all the content types
50% of videos are watched on mobile devices: ensure that your videos are captured in square format rather than landscape
Facebook has been rated as the most impactful social channel for video: 8.4x higher than any other channel
So there you have it - video will be your most important investment into your digital marketing strategy - so if you're needing a bit of video work done, get in touch! Let's see what we can do: firstname.lastname@example.org