Insights & Tips

Visual Consistency

Visual Consistency

When it comes to marketing your brand and amplifying its offer, the visuals (images, video, graphics, branding etc) are one of your business’ most important assets. Creating and using your brand visuals consistently enhance their power and efficacy.

Unofficial Observances - A Great Idea Starter for your Content!

Unofficial Observances - A Great Idea Starter for your Content!

If you’re stuck for content ideas - here’s a simple idea that could net you some phenomenal engagement and reach: Unofficial Observances!

What are these, you may be wondering?

They’re the random and weird unofficial holidays that get given a whole (global) day to themselves…

COVID-19 Support: Regional Business Partners Network

COVID-19 Support: Regional Business Partners Network

The Regional Business Partners Network is a PHENOMENAL resource aimed to help business owners through this uncertain period - and we just happen to be registered with them to provide support in the Digital Marketing space. Here is our simple, easy-to-use guide on how you can get your business registered to take advantage of this support network. NOTE: THE COVID19 VOUCHER FUND IS CLOSING SOON, GET YOURSELF REGISTERED AS SOON AS YOU CAN BEFORE THE FUND RUNS OUT.

Digital Marketing Tip of the Week: Your Mailer Strategy

Digital Marketing Tip of the Week: Your Mailer Strategy

We all know an email database is important for keeping in touch with your customers, but it’s not as simple as sending out a newsletter on a semi-regular basis and hoping it gets read.

There are a couple of things to work into your email strategy to ensure you’re communicating in an effective way. After all, it’s about heating up those warm leads, right? 

Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

Part way through my career in fashion, I landed a job in trend forecasting. It was literally my ideal job: I was being paid to travel the world, shop international high streets during the work day, read fashion mags at my desk and spend my days browsing through runway show images and style blogs.

3 Digital Marketing Shortfalls

3 Digital Marketing Shortfalls

Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this. 

How to Survive Digital Marketing in 2019

How to Survive Digital Marketing in 2019

The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?

So what is Digital Marketing anyway?

So what is Digital Marketing anyway?

It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.

But what does it all mean? What exactly does it cover? And why is it important to know this?

Digital Marketing Thrive Guide

Digital Marketing Thrive Guide

If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.