It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.
But what does it all mean? What exactly does it cover? And why is it important to know this?
DIGITAL MARKETING COVERS THE FOLLOWING AREAS (these are the most popular - this list could go on for daaaays):
Content Marketing (blog posts, etc)
Pay-per-click Ads: including Google, Bing, Facebook, Instagram etc
Newsletter / email send outs
Mobile phone advertising
Within all of this, there are tools that determine how well your digital marketing activities perform - this is essentially where the rubber hits the road:
Content Creation: including your social media posts, hashtags, blog posts etc
Newsletter development & creation
Audience selection & targeting
But because it’s such a broad category, you have to be quite strategic about where to spend your time and energy. There’s no point in trying to grow a specific platform if that’s not where your customers are hanging out, right?
Again - this list also just covers the more popular things - this list could go on for daaaays too. This is where Shout & Co. focuses its services on: the digital activities that feed into your Digital Marketing Strategy - your plan for how you’re going to grow your business online.
Ok, now that you know what exactly Digital Marketing covers & what goes in to making it work - why is it so important to understand all of this?
Well, because it feeds it into your Digital Marketing Strategy that I mentioned above:
Figuring out who your target market is
Where they’re hanging out
Which determines where YOU need to be hanging out
Which in turn indicates what types of activities, actions and focus you need to be applying to succeed on those platforms: do you need new product photography to up the game on your Instagram newsfeed? Do you need content on your blog that entrenches you as an expert in your industry? Do you need a newsletter nurture sequence that kicks your sales funnel into gear?
I get it - it’s a lot to take in. Digital Marketing is brain-breakingly complex. It’s shifting below your feet CONSTANTLY. It expects a lot of your time and mental energy.
If you’re desperate to make sense of it, to make your digital life easier (and better), to finally know what the heck everyone’s talking about when they say “Search Engine Optimisation” and to just generally get round to upping your digital game, try this:
The SHOUT & CO. DIGITAL MARKETING THRIVE GUIDE. It’s packed full of over 11 pages of tips, insights, advice and resources to help you live your best digital life. It’s the ideal guide to get you started with your digital marketing - ensuring you understand what the digital world covers and how to nail it.
Get your FREE copy of the guide here.
I’m here to help you live your best digital life, so if you have any questions or need help getting your Digital Marketing Strategy into line, let’s sit down and chat it through.