Your business has likely been impacted in some way, shape or form by Covid-19 - and hopefully the fallout from it has been limited and contained!
The Regional Business Partners Network is a PHENOMENAL resource aimed to help business owners through this uncertain period - and we just happen to be registered with them to provide support in the Digital Marketing space.
They offer a Covid-19 voucher system whereby you and your business may be eligible for funding of up to $5k to help you with whatever support you’re needing to get back on your feet, recalibrate, pivot or just bounce back. There is also funding available outside of the Covid-19 package - we’re registered to provide support at both levels. NOTE: THE COVID19 VOUCHER FUND IS CLOSING SOON, GET YOURSELF REGISTERED AS SOON AS YOU CAN BEFORE THE FUND RUNS OUT.
We’ve broken it down to make it super easy for you to access this funding system - so this is our definitive, simple, straightforward guide to taking advantage of the RBPN voucher fund:
(Did we mention it’s a PHENOMENAL support network? Oh, no? Well, it’s PHENOMENAL).
Register your business here (Scroll down to the “register now” button under the “Grown Your Business” section
A Growth Advisor will be in contact to discuss your needs and the support you’re needing
Tell your Growth Advisor you’d like to work with us - Shout & Co. Marketing Limited. They will offer you 3 or more businesses to consider, make sure Shout & Co. is one of them!
They will get in touch with us to confirm it’s all ready to go and the value of the voucher that you’ve been granted
We’ll tailor a package to suit your (1) voucher limit and (2) the support and services you’re needing
We create an “event” which you approve on your side
We then get started on growing your business!
It seriously couldn’t be easier than that.
So if you’re wondering what kind of support we can provide, here are the services for which we’re registered:
COVID19 DIGITAL MARKETING GUIDANCE & COACHING (***Closing Soon***)
This is a coaching and guidance session designed to ensure that your business is adequately responding to market shifts post-Covid19, and to ensure that your Digital Marketing is responding to that.
In this one-on-one coaching session, we will look at:
How Covid19 has affected your Digital Marketing activities, focus and spend
How Covid19 is currently impacting on your Digital Marketing activities and focus
The future of your business' Digital Marketing activities, focus and the key areas of expenditure within a post-Covid19 economy as well as from your customer's perspective and taking into account your updated marketing budget
Given this information, we will then work with you to:
Identify and develop a Digital Marketing Strategy that allows you to pivot and shift your online marketing activities to respond to the changes your customer, industry and business is facing. Within this, we will look at:
How your target market has shifted and the impacts that has on your digital marketing. How do you need to relook who you target market is, grow it, curate it down further or adapt as their circumstances adapt
How your visual strategy needs to adjust to respond to your shifting customer mindset. Here we will look at how your business is shifting and identify any key shifts that need to take place in terms of how your business LOOKS online: from your website and Instagram, to newsletters and ads.
How your content needs to support and reference your business' next phase of growth in a post-Covid19 environment. What new words, products, cues, principles, values do you need to communicate?
Your hashtags: how do these need to shift and update and ensuring you have the correct hashtags in place for your business.
Your competitors: has the landscape here shifted for them too, and guiding you on how to preempt their movements and communication strategies.
Your online platforms: is your business positioned on the correct platforms, are you spread too wide, are you needing to expand into another platform to stay relevant with your core target market
Ads: how to advertise - where to advertise - advertising spend - as well as analysing your campaigns, where they can be improved and how to make them work better.
By the end, you will have created and crafted a new Digital Marketing Strategy designed to support your business through this next phase of Retail in New Zealand.
DIGITAL MARKETING COACHING
One-on-One virtual / digital sessions designed to coach business owners on how to use Digital Marketing effectively to grow their business.
Working through any questions, issues or stumbling blocks the business owner is facing to deliver digital content that gets sales, generates leads and grows the business efficiently.
Covers topics such as (list is not exhaustive):
Target Market: including segmentation - who to talk to, when and where
Hashtags: how and why they work
Tone of voice
Visuals / Imagery: what works and how to take the best photographs
When, how, where to post including what platforms will work for the business given their business goals, target market and product type
How to generate effective, engaging content that drives sales and brand awareness, including visuals, imagery, call to actions and copywriting
Crafting and developing Email Marketing & database nurture sequences that deliver effective ROI, sales and customer loyalty
SEO development and upkeep
Pay-Per-Click advertising support & guidance, including Google Adwords, Facebook ads
The business owner will be given the coaching that gives them the confidence and ability to nail their digital marketing and use it to build their business
DIGITAL MARKETING STRATEGY DEVELOPMENT
One-on-One virtual / digital training & coaching to develop a focused, succinct, effective overarching strategy to guide Digital Marketing activities for the business owner, this will cover the following (this list is not exhaustive):
Business goals & objectives
Target Market: including segmentation
Social Media strategy
Hashtag strategy
Tone of voice
Visuals / Imagery strategy
A posting strategy including when, where, what and how to post on specific platforms identified as key to the Digital Marketing Strategy
Developing a content plan as well as ongoing content calendar
Community Management accountability
Email Marketing & Nurture sequence strategy and approach, included in the content calendar
SEO development
Pay-Per-Click ads: including Google Adwords, Facebook ads strategy which incorporates the above elements
The business owner will come away with a comprehensive, complete Digital Marketing Strategy which then become their blueprint for all future digital activities
If you have any questions around the RBPN or the voucher fund, get in touch:
Shout & Co.: bevan@shoutandco.com / 022 636 8638
RBPN: 0800 287 467
