Did you know…

Your business is not about you?

Reviews are one of your greatest assets as a business owner. But have you ever wondered how you can use them as content that actually drives brand awareness, loyalty and ultimately sales / bookings?

Part way through my career in fashion, I landed a job in trend forecasting. It was literally my ideal job: I was being paid to travel the world, shop international high streets during the work day, read fashion mags at my desk and spend my days browsing through runway show images and style blogs.

If you’re serious about growing your business, social media is the place to make it happen.  Digital marketing has become the single most important tool in a small business’ promotional arsenal, so care and attention needs to be undertaken to get it right.  

I'm a HUGE proponent of not giving a crap about what your competition is doing: comparison is the thief of joy so why wander down that path when you could be focusing on your own business?  In fact, if there was any advice I could have given my younger self, it would have been this: forget about the competition, stay in your lane and grow your business in a way that makes sense to you.

BUT.