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Reduce, Reuse, Recycle
Mother's Day Preparations
Pinterest Crash Course
Be Consistently Consistent
Content Creation 101
In this week’s 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.
These 3 Golden Rules are the core principles that make or break a brand’s digital presence.
Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.
Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!
But no community or crappy content? Now those are deal breakers…
To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love.
Building your Community
There are 3 Golden Rules of Social Media which have proven themselves time and time again. They are the core reasons why people gravitate towards social media - and keep coming back for more after a late night scroll session. We discuss each in detail to help you nail your digital presence. This week, we start off with the 1st of our Golden Rules of Social Media “C’s” - Community.
Video Tips for Social Media
2021 is the year of the video!
Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.
We take a deep dive into why (and how) video is such a necessary digital tool for brands: from planning a video shoot to investment and even amplification.
Visual Consistency
We are hiring!
Unofficial Observances - A Great Idea Starter for your Content!
COVID-19 Support: Regional Business Partners Network
The Regional Business Partners Network is a PHENOMENAL resource aimed to help business owners through this uncertain period - and we just happen to be registered with them to provide support in the Digital Marketing space. Here is our simple, easy-to-use guide on how you can get your business registered to take advantage of this support network. NOTE: THE COVID19 VOUCHER FUND IS CLOSING SOON, GET YOURSELF REGISTERED AS SOON AS YOU CAN BEFORE THE FUND RUNS OUT.
[VLOG + POD] In Good Company - Richard Hills - Auckland Councillor
Richard Hills is a stellar communicator.
This is largely the reason why we wanted to wax lyrical with Richard - focusing specifically on how he is able to #MakePoliticsCoolAgain through offering sane, logical, reasonable advice and thoughts specifically published on his social media platforms in byte/bite sizable chunks in a time of crisis.
In this same interview we cover other topics as well such as the pending water restrictions and what we can all do to support small businesses within the area. Please do pardon the orientaion of this video interview - we were to go live through StreamYard (pushing to Facebook) however had to switch to Instagram Live since we were having audio issues with the latter platform.
Be that as it may, it is still a rad conversation (in our view) with a young mover and shaker within the political space and someone who proudly still calls the North Shore home.
Please enjoy this conversation with Richard and as always, thank you for your good company…
[VLOG + POD] In Good Company - Tadek Ptak - Go Sweet Spot
Tadek Ptak is a super humble kiwi gent.
Tadek is co-founder of Go Sweet Spot - a freight company that is not a freight company. But rather a consumer brand that interfaces between the consumer and the freight companies.
Go Sweet Spot is the champion for the SME in NZ and has really carved out a name for itself across the land. Tadek waxes lyrical about his journey, the importance of customer experience and that Go Sweet Spot can also deliver internationally.
He also shares what he and his family have been doing during this time to stay safe, sane and strong. We trust you will get as much value from this conversation with Tadek as we did...
And as always, thank you for your good company...
[VLOG + POD] In Good Company - Nathan Wallis - Conscious Intelligence
Nathan just lays it down plain and simple.
Nathan has made it his life's work to better understand the human condition.
Given that we are all cooped up at home and most of us with children young or old, Nathan shares his advice and experience for how to get the best out of a cramped situation.
A great conversation and fantastic guest - hope you find value from this chat and as always, thank you for your good company!
[VLOG + POD] In Good Company - SHOUT & Co. - Pippa Lynch talking about creating value-adding content now...
Without adding to the noise - the world is all about COVID-19 at the moment.
We think it is the best time for brands to do that they do best: be brands that engage and share insightful content. We also think that leaving the health messaging up to the professionals is best.
Why?
Well, not everyone is a health professional and the thing that you are doing for a living is probably what you feel comfortable talking about and also need to talk about. So we say: do that and do it now.
People need this as consciousness is shifting so will behaviour and mentally people are looking for information to help them settle into a new routine and this is where your business and brand will be in a position to be of service and add value.
Kellogg's Case Study: is.muni.cz/el/1433/jaro2014/PV…oggs_Case_study.pdf
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[VLOG + POD] In Good Company - SHOUT & Co. Talking social media 'likes'...
What's not to like about 'likes' on social media?
In this episode we discuss how focusing on this vanity metric for you business is potentially sidetracking you from what is really important - like doing things that actually make you money for your business.
We also talk about follower count and touch briefly on influencer posts and how to better approach influencer style marketing to get more authentic results and engagement.
This is quite an impassioned piece from the SHOUT & Co. studio and we hope you feel it too!
DIGITAL MARKETING TIP OF THE WEEK: Rolling Content Calendar 📅
VLOG: In Good Company - SHOUT & Co. - The Importance of Planning
DOWNLOAD our 2020 Digital Marketing Planning Calendar.
What's that saying: "Fail to plan and you will plan to fail."
In this episode we are in good company with Pippa Lynch all things planning with particular reference to Social Media Marketing and how a plan can remove or at least mitigate the anxiety around trying to think about what and when to publish a post.
We also cover how the humble, prolific and ubiquitous Excel document can be your best tool to mapping out a plan. Yes, there are some great apps out there that are a notch or two above an Excel document and will don't take away from what they are doing.
Pippa also touches on how not to view Social Media Marketing as the 'Silver Bullet' but rather a process where by brand equity is build with an audience through the execution of a well-thought out plan. And over time how that brand equity can be traded for actual dollars.
An insightful interview and as always, thank you for listening and for letting us be in your good company as well.
VLOG: In Good Company - SHOUT & Co. - Talking all things Digital Marketing with Pippa Lynch
Digital Marketing has very quickly become a big deal.
Just 5 years ago we as consumers were not talking as in depth about marketing in the digital sphere as we all are today.
That being said, whilst digital marketing can be daunting for those not dealing in it daily, it is really just about making sure you use it as best you can and to your best advantage especially if you are running a small to medium sized enterprise.
Pippa Lynch - Founder and Director of SHOUT & Co. talks with us today in this episode about the broad nature of Digital Marketing with reference to traditional media and how best to use it to get results.
For more detail, visit www.shoutandco.com
Thanks for listening/watching
