What's not to like about 'likes' on social media?

In this episode we discuss how focusing on this vanity metric for you business is potentially sidetracking you from what is really important - like doing things that actually make you money for your business.

We also talk about follower count and touch briefly on influencer posts and how to better approach influencer style marketing to get more authentic results and engagement.

This is quite an impassioned piece from the SHOUT & Co. studio and we hope you feel it too!