Digital Marketing

Reel Ideas: for product and service-based businesses

Reel Ideas: for product and service-based businesses

We all love watching Reels, but it’s a different story when it comes to actually creating them…

But for many of us, the hard part isn’t so much putting them together (that’s the fun bit!), but actually coming up with an engaging concept that your audience will love (and hopefully help you go viral).

Keep reading…

The pros and cons of the key social media platforms

The pros and cons of the key social media platforms

When it comes to social media, 6 platforms have risen to prominence: Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn. Whether you’re just starting out in business or embarking on an overhaul of your brand’s current social mix, you may be wondering which platform your business needs to be on to maintain its relevance with your target market.

How to create an effective Instagram Bio

How to create an effective Instagram Bio

On the surface, an Insta bio might seem trivial, but there’s a lot that’s riding on its presentation and execution. Your bio is the first thing audiences see when they land on your profile, so it really needs to grab them from the first character. 

What makes for an attention-grabbing bio?

We’ll show you, here…

The analytics you should be looking at

The analytics you should be looking at

Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…

Why your business needs a blog

Why your business needs a blog

Blogging is a popular way for businesses to connect with their audience and promote their products or services. With the rise of digital marketing, businesses are finding that blogging is an effective way to build brand awareness, increase traffic to their website and generate leads.

Here are 7 reasons why you should make blogging an integral part of your digital content mix and how you can leverage this powerful marketing tool.

Is email marketing still worth it?

Is email marketing still worth it?

Whether you’re thick into creating and sending out emails to your database or just getting into it, you’re probably wondering if email marketing is still worth it.

Is spending your time strategising, creating, designing and publishing an email worth all the effort, or are you wasting your time?

Let’s find out!