So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through. But they don't. Crickets. You might get a dribble through of likes but the comments from followers are few and far between. Not a big deal, right? WRONG. Not getting much engagement on your posts could mean 1 of 3 things:
If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers. A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.