audience

Nailing Instagram Captions

Nailing Instagram Captions

So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through.  But they don't.  Crickets.  You might get a dribble through of likes but the comments from followers are few and far between.  Not a big deal, right?  WRONG.  Not getting much engagement on your posts could mean 1 of 3 things:

Follower Growth

Follower Growth

If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers.  A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.