MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
Hashtag Research
If you're not using hashtags to categorise your posts effectively, users simply won't find you in amongst the millions of other posts that are being published every day. Hashtags help boost your post's visibility on social media. If finding suitable hashtags has been a spray-and-pray type of strategy for you in the past, here are some easy ways to research hashtags that your ideal audience will respond to…
Weekly Round Up: 7 March 2022
This is our weekly round up where we share where we’re at in our monthly process of content creation, the projects we’re currently working on and those we’ve just wrapped up!
Tips for Effective Call-to-Actions
A call-to-action is a little nudge you give your readers to get them to take action on your content. When used effectively, they'll encourage your audience to click, interact, shop, contact, or investigate further. So here are some tips to make them effective and irresistible...
We are HIRING!
We are hiring a Content Writer! Read on to find out more about the role and how to submit your application.
Booklets & eBooks
Does your brand have an eBook or brand book in place? They’re brilliant tools for showcasing what your business is all about. Here are some of our most recent projects and how to take advantage of them for your business.
New Shout & Co. Studio!
We’ve bought a new studio space for Shout & Co.! Here, we’re sharing the first pics of the space, along with our journey to get to this point. We’ll also share our plans for the studio and when it’s all going to happen.
We are HIRING!
We are hiring a Marketing Intern! Read on to find out more about the role and how to submit your application.
4 Reasons Why your Business Needs to be Blogging
Do you have a blog but don’t do much with it? Or are you dipping your toe into the world of blogging and wonder what all the fuss is about? Here, we'll look at why a blog could be just what your business needs to grow your audience, blog SEO, the factors that affect your SEO rankings and how to optimise your blog for search engines.
Reels: Best Practice
We‘ve known for a while now that Instagram is putting more focus on video content - so when the Head of Instagram officially announced it a few weeks ago, we were like “duh…!”…
Thankfully it’s relatively easy and inexpensive to stay on sides with the Instagram algorithm - the proof is in the Reels!
We are HIRING!
We are hiring an Account Coordinator! Read on to find out more about the role and how to submit your application.
Reduce, Reuse, Recycle
If you’ve officially run out of great content ideas for your social media, here’s an idea: recycle previous posts!
Mother's Day Preparations
If Mother’s Day is a key date in your business’ calendar, we’ve put together a handy guide to help you get your digital assets in order.
Pinterest Crash Course
Pinterest is a key yet widely under-utilised tool when it comes to social media management. If your target audience is using Pinterest on a regular basis to make decisions, shop and explore the marketplace, then you need to be using Pinterest to sell your products or services.
Be Consistently Consistent
This is the final instalment of our 3 part series on the GOLDEN RULES OF SOCIAL MEDIA. This week, we’re focusing on consistency. Consistency of:
Messaging
Branding
Communication
Publication
Visual Identity
Content Creation 101
In this week’s 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.
These 3 Golden Rules are the core principles that make or break a brand’s digital presence.
Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.
Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!
But no community or crappy content? Now those are deal breakers…
To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love.
Building your Community
There are 3 Golden Rules of Social Media which have proven themselves time and time again. They are the core reasons why people gravitate towards social media - and keep coming back for more after a late night scroll session. We discuss each in detail to help you nail your digital presence. This week, we start off with the 1st of our Golden Rules of Social Media “C’s” - Community.
Video Tips for Social Media
2021 is the year of the video!
Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.
We take a deep dive into why (and how) video is such a necessary digital tool for brands: from planning a video shoot to investment and even amplification.
Visual Consistency
When it comes to marketing your brand and amplifying its offer, the visuals (images, video, graphics, branding etc) are one of your business’ most important assets. Creating and using your brand visuals consistently enhance their power and efficacy.
We are hiring!
Shout & Co. is looking for a superstar PRODUCTION ASSISTANT to join our team based on Auckland’s North Shore.
NEED HELP IMPLEMENTING THESE STRATEGIES?
Reading about marketing is one thing - executing it is another… Let our team handle the heavy lifting. Book a free 30-minute discovery call to talk about your next project.