MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
Unofficial Observances - A Great Idea Starter for your Content!
If you’re stuck for content ideas - here’s a simple idea that could net you some phenomenal engagement and reach: Unofficial Observances!
What are these, you may be wondering?
They’re the random and weird unofficial holidays that get given a whole (global) day to themselves…
COVID-19 Support: Regional Business Partners Network
The Regional Business Partners Network is a PHENOMENAL resource aimed to help business owners through this uncertain period - and we just happen to be registered with them to provide support in the Digital Marketing space. Here is our simple, easy-to-use guide on how you can get your business registered to take advantage of this support network. NOTE: THE COVID19 VOUCHER FUND IS CLOSING SOON, GET YOURSELF REGISTERED AS SOON AS YOU CAN BEFORE THE FUND RUNS OUT.
DIGITAL MARKETING TIP OF THE WEEK: Rolling Content Calendar 📅
Keen to put a little structure into what you post on your social pages so that your content is more considered and less haphazard?
Try a rolling content calendar…
VLOG: "Sell" or "Solve a problem"?
Not “selling” seems counter-intuitive but we believe it is the real way to build an authentic following and customer base…
VLOG: THE 4 TYPES OF CUSTOMERS
The 4 Types of Customers - an age-old sales training piece that still holds true today - whether it be in an instore environment or online.
GEARING UP FOR THE FESTIVE SEASON
Have you given much thought to how you’ll be gearing up your business for the festive season?
It may only be July but trust us, Christmas will be upon us before you know it and you’ll wish you’d started planning sooner…!
DIGITAL MARKETING TIP OF THE WEEK: It's not about you
Did you know…
Your business is not about you?
* N E W * VIDEOGRAPHY RETAINER OFFER
Video is the fastest growing digital medium… Let’s get you fresh video content on a monthly basis to help you stay relevant in a market place screaming for video content. Let’s get you in front of customers who are consuming video more than ever before.
DIGITAL MARKETING TIP OF THE WEEK: Niche Hashtags
This is a great tip especially if you are a service-based business looking to pitch to a potential client. It's also useful if you're a product-based business, which I'll share with you at the end!
Digital Marketing Tip of the Week: Your Mailer Strategy
We all know an email database is important for keeping in touch with your customers, but it’s not as simple as sending out a newsletter on a semi-regular basis and hoping it gets read.
There are a couple of things to work into your email strategy to ensure you’re communicating in an effective way. After all, it’s about heating up those warm leads, right?
USING YOUR CUSTOMER REVIEWS
Reviews are one of your greatest assets as a business owner. But have you ever wondered how you can use them as content that actually drives brand awareness, loyalty and ultimately sales / bookings?
DEVELOPING A DIGITAL MARKETING STRATEGY
“Fail to plan, prepare to fail”. I’m not one for motivational quotes, but this one resonates with me in a big way.
MICRO-INFLUENCERS: all the "huh's"? and the "wha..'s"? you need to know
Wanting to grow your business with social media but it’s just not cutting the mustard?
Consider engaging a micro-influencer. They're ideally positioned to grow your following in a loyal and engaged way and I’m about to tell you why.
NEED HELP IMPLEMENTING THESE STRATEGIES?
Reading about marketing is one thing - executing it is another… Let our team handle the heavy lifting. Book a free 30-minute discovery call to talk about your next project.