As your business grows, markets shift and design trends evolve, there might come a point when you look at your logo, your website or even your overall vibe and realise that something just feels… off.

Your knee-jerk reaction may be to fully rebrand in order to get things back on track, and while that could be the right choice in some cases, it’s not wisest move.

So which decision IS the right one? Making the wrong choice can either result in a wasted budget - or worse - alienating the loyal audience you’ve worked so hard to build. Here is how to tell which path is right for you.