We can all agree that the marketplace is… crowded. No matter what industry you’re in, finding your niche these days can be a challenge. So what helps set you apart? Is it your enigmatic online persona that you share with the world via your socials? Your brand colours? The way your website looks sleek and polished? The answer to these prompts? Perhaps. Not really. It can help… We’d argue that while all of those things are good for business, the way your brand looks, feels, comes across, takes up visual space are probably what’s grabbing audience attention the most at the moment.