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5 fonts we’re obsessed with this month (and why they work)
Typography is the silent ambassador of your brand. Before a customer reads a single word of your copy, the font has already told them if you are expensive or affordable, traditional or disruptive, serious or playful.
As we settle into 2026, we’re seeing a massive shift away from the bland-branding of the last decade. Brands are ditching safe, neutral sans-serifs in favour of typefaces with real soul and personality. Here are the five fonts we’re currently loving and why they are working so hard for modern brands right now.