MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
The essential brand audit checklist
In the fast-paced world of business, it’s easy to get caught up in the day-to-day hustle of serving clients and delivering products. But when was the last time you took a step back to look at your brand as a whole?
Just as a car needs a regular service to stay on the road, your brand needs a regular check in to ensure it’s still aligned with your goals, your values and ultimately your target market. A brand audit is how you do just that.
Top 5 colour palettes we're loving for brands right now…
A brand's colour palette isn't just aesthetic, it’s a non-verbal communicator. In an instant, colours convey mood, values and personality, defining how your audience experiences your brand. The right mix can evoke trust, energy, sophistication or warmth (and the opposite is true for the wrong mixes too!…)
Refresh vs. Rebrand: Is it time for a total overhaul or just a "dust-off"?
As your business grows, markets shift and design trends evolve, there might come a point when you look at your logo, your website or even your overall vibe and realise that something just feels… off.
Your knee-jerk reaction may be to fully rebrand in order to get things back on track, and while that could be the right choice in some cases, it’s not wisest move.
So which decision IS the right one? Making the wrong choice can either result in a wasted budget - or worse - alienating the loyal audience you’ve worked so hard to build. Here is how to tell which path is right for you.
NEED HELP IMPLEMENTING THESE STRATEGIES?
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