We can all agree that the marketplace is… crowded. No matter what industry you’re in, finding your niche these days can be a challenge. So what helps set you apart? Is it your enigmatic online persona that you share with the world via your socials? Your brand colours? The way your website looks sleek and polished? The answer to these prompts? Perhaps. Not really. It can help… We’d argue that while all of those things are good for business, the way your brand looks, feels, comes across, takes up visual space are probably what’s grabbing audience attention the most at the moment.

As we move further into 2025, the world of marketing continues to evolve at an unprecedented pace. Technology, consumer behaviour and cultural shifts are constantly reshaping the strategies that brands use to engage their audiences. Marketers who can adapt to these trends will be well-positioned to stay ahead of the competition.

So, what marketing trends are set to define the year? Let’s take a look at some of the most exciting developments in the marketing landscape in 2025.

Images are a crucial element of any website: without them, your website simply wouldn’t be able to do its job effectively.

And yet as crucial as they are, it’s unfortunately not just a case of choosing an image and loading it onto your site: there’s a bit of work that needs to be done in the backend of the process to ensure the imagery you use is web-ready. Unoptimised images can harm your site’s performance, leading to slower load times and frustrated users…

So you’ve got your Reel edited and ready to go, now all you need to do is find the perfect audio for it. There are literally millions of options on TikTok and Insta, so how do you know what to use? Audio plays a crucial role in capturing attention and conveying your message effectively and yet more effort is put into getting the visuals right. Here’s a guide to choosing the right audio that not only fits your content and brand, but also engages your audience.

Instagram has long been synonymous with the square image format, a style that defined its early years and contributed to its rapid rise as a visual-centric social media platform. However, in a move that reflects changing user preferences and the evolution of visual storytelling, Instagram has shifted its primary feed format from the traditional square (1:1) to a taller 4:5 aspect ratio. This change marks a significant departure from its roots and presents both opportunities and challenges for users and brands alike.