Here we are in the 2nd week of April and we have a LOT on the go…
Image Shot & Styled by Shout & Co. for Evermore You
We’re starting to prepare for our MAY content already, so we’ll be looking at the results from the previous month’s content to see what worked and what didn't in our Content Planning Meeting. Once we’ve compiled our insights for the period’s content, we’ll brainstorm new Ideas, how we can capitalise on the winning content pieces as well as any key dates that we need to take into account for May.
In this same session, we’ll look at key social media trends that are coming through, from a comms as well as visual perspective. We’ll also jot down any notes or ideas that the clients’ have sent us so that the content we create for the following period is informed by a wide range of inputs and not just what looks or sounds good.
We then bundle all of these ideas and learnings into a master document which we hand over to our content writer and which we use as a guide when we’re shooting the content in the studio.
Image Shot & Styled by Jamie @ Shout & Co. for Giftology
In addition to preparing for our May content creation, we are finishing off any one-off projects - and with a shorter week this week and next, we really are on a race against the clock to get everything done!
This week, we are shooting:
Supplements
Home decor
Chocolate bars
Baking accessories
Art gallery products
Gift cards
Gift hampers
Snacks
Many of these brands are looking for Mother’s Day imagery, so the studio will be full of fresh flowers this week!
We’ll also be on-location to shoot some in-store activity for an Auckland mall.
As always, it’ll be go-go-go for us in the lead up to a well-deserved long weekend break!
We’re now fully booked for April and May, so taking bookings for June - if that sounds like something you need, get in touch and book your FREE Discovery Call! You can ask any and all questions you have about our process and how it could work for your business:
We hope you have a safe and happy Easter break, wherever it takes you!
