We’re now into the 2nd week of March and so kicks off our April content creation process.
In this 2nd week of the month (and every month outside of Nov and December), we start thinking about the following month’s content - this means:
Looking at our clients’ social analytics to see what content is working and what isn’t, we then compile all of these insights and learnings into a LEARNINGS document which we keep on file to refer back to throughout the month and ongoing
At the same time, I’m researching social media and design trends to ensure that the content we’re creating is relevant and forward thinking
While I'm doing this, Bevan is looking at digital marketing and content creation best practice and sharing it with our team so that we’re staying ahead of the curve when it comes to generating digital outputs
Another key part of this process is looking at the calendar and seeing what key dates need to be included in the following month’s content. We’ll include the obvious dates like Easter, but we’ll also look at events like “National Pancake Day” or “National Train your Puppy Day” and brainstorm fun ways to fold them into the content we’re creating for the relevant clients
A second part of this brainstorming session is taking any notes or ideas that our clients have sent (they’ll let us know when they’re running promotions, discounts or collabs), and layering that on top of these other elements
This way, we’re creating content that is relevant and engaging and based on learnings and research.
At the end of this week, we’ll wrap up all of these ideas and insights Into the content templates and hand them over to our content writer Abi to write, and over to the studio to shoot and design!
Product images shot and clear cut for Clova Capital
The 1st 2 weeks of the month are also the weeks that we allocate to one off shoots so that we can focus exclusively on our retainer clients during the last 2 weeks of the month.
Last week, we photographed:
Gym equipment
Collagen supplements
Product and lifestyle images for an art gallery
Baby accessories
An Easter spread for a kids brand
Test shots for a baking accessories brand
Chocolate test shots
Lifestyle images shot & styled for Evermore You (L) and Little Woods (R)
To round off our one off shoots for the month, we’ll be working to get the following done before turning our attention to April from next week:
Homewares and loungewear
Candles
Tortilla chips
Gift hampers
Snacks from an Australian brand
Lifestyle images shot & styled for Studio Milk (L) and Blazing Daisy (R)
If you’d like to be a client on our new weekly round up instalment, get in touch! You can book a FREE 30 minute discovery call where you can ask us any and all of your questions, brief us on what you’re needing help with and we’ll quote that up for you!
