MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
The analytics you should be looking at
Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…
Why your business needs a blog
Blogging is a popular way for businesses to connect with their audience and promote their products or services. With the rise of digital marketing, businesses are finding that blogging is an effective way to build brand awareness, increase traffic to their website and generate leads.
Here are 7 reasons why you should make blogging an integral part of your digital content mix and how you can leverage this powerful marketing tool.
The Benefits of User-Generated Content
Is user-generated content (UGC) a major focus for your business, or is it a largely untapped content stream you’ve yet to explore?
We share why you need UGC as part of your content mix and offer up some ideas on how to get started!
Is email marketing still worth it?
Whether you’re thick into creating and sending out emails to your database or just getting into it, you’re probably wondering if email marketing is still worth it.
Is spending your time strategising, creating, designing and publishing an email worth all the effort, or are you wasting your time?
Let’s find out!
Working with us: how it works and some FAQs!
On the fence about whether to try your hand at creating your own product images, Reels or digital marketing or outsourcing this part of your content creation to someone else (say, Shout + Co….)?
Here are some frequently asked questions we get all the time from new clients, just to show you how it all works!
How secure are your social media accounts?
Have you - or someone you know - ever lost access to a social media account because a 3rd party managed to log in and shove you out? Reclaiming your access can be incredibly stressful and arduous with no guarantee it’ll even be successful. And if the odds aren’t in your favour, starting over from scratch will be your only option.
Introducing: Event Photography
NOW AVAILABLE: Event Photography & Videography with Shout + Co.
So what's your score?
These are the 6 social media sins committed by Millennials that make Gen Zs roll their eyes in our direction. How many of these have you committed?
Making a Case for Shadows
Shadows can add so much value to an image, offering texture, depth and intrigue. Not sure whether shadows are right for your brand? Have a look at these…
Weekly Round Up: 3 May
The first week of the month is our favourite time in the studio - find out why, here!
We are on the hunt for a 2nd Shooter!
We’re on the hunt for a 2nd shooter to join the team! Apply here…
Weekly Round Up: 19 April 2022
It’s a busy week for us here at Shout & Co.: shorter weeks and a massive workload means we’ll be working double time for the next 4 days! Find out what we’re up to in the studio this week.
Weekly Round Up: 11 April 2022
Here we are in the 2nd week of April and we have a LOT on the go. Keep reading to find out what we’re working on in the studio this week!
When & why you need a Product Photographer
Do you know what a Product Photographer does? When your business needs one? We give you the full breakdown of what we do and when you know that it’s time to hire us!
Weekly Round Up: 4 April 2022
See what we’re working on in the studio this week and the fun projects we’re getting stuck into.
Weekly Round Up: 21 March 2022
Find out what the team is working on in the studio this week - and why Friday’s going to be an early start!
It's not about you...
If you’re in business to sell products or services, you probably agonise over how to explain your biz to prospective customers in a succinct way. You might start off by explaining what you sell, the industry you’re in or even where you started your career, but what if we told you that you’re coming at it from the wrong angle?
Weekly Round Up: 14 March 2022
Here’s your peek behind the scenes at what we’re working on this week and a couple of our latest images created for our clients…
Hashtag Research
If you're not using hashtags to categorise your posts effectively, users simply won't find you in amongst the millions of other posts that are being published every day. Hashtags help boost your post's visibility on social media. If finding suitable hashtags has been a spray-and-pray type of strategy for you in the past, here are some easy ways to research hashtags that your ideal audience will respond to…
Weekly Round Up: 7 March 2022
This is our weekly round up where we share where we’re at in our monthly process of content creation, the projects we’re currently working on and those we’ve just wrapped up!
NEED HELP IMPLEMENTING THESE STRATEGIES?
Reading about marketing is one thing - executing it is another… Let our team handle the heavy lifting. Book a free 30-minute discovery call to talk about your next project.