MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
DIGITAL MARKETING TIP OF THE WEEK: Rolling Content Calendar 📅
Keen to put a little structure into what you post on your social pages so that your content is more considered and less haphazard?
Try a rolling content calendar…
VLOG: "Sell" or "Solve a problem"?
Not “selling” seems counter-intuitive but we believe it is the real way to build an authentic following and customer base…
VLOG: THE 4 TYPES OF CUSTOMERS
The 4 Types of Customers - an age-old sales training piece that still holds true today - whether it be in an instore environment or online.
GEARING UP FOR THE FESTIVE SEASON
Have you given much thought to how you’ll be gearing up your business for the festive season?
It may only be July but trust us, Christmas will be upon us before you know it and you’ll wish you’d started planning sooner…!
DIGITAL MARKETING TIP OF THE WEEK: It's not about you
Did you know…
Your business is not about you?
* N E W * VIDEOGRAPHY RETAINER OFFER
Video is the fastest growing digital medium… Let’s get you fresh video content on a monthly basis to help you stay relevant in a market place screaming for video content. Let’s get you in front of customers who are consuming video more than ever before.
DIGITAL MARKETING TIP OF THE WEEK: Niche Hashtags
This is a great tip especially if you are a service-based business looking to pitch to a potential client. It's also useful if you're a product-based business, which I'll share with you at the end!
Digital Marketing Tip of the Week: Your Mailer Strategy
We all know an email database is important for keeping in touch with your customers, but it’s not as simple as sending out a newsletter on a semi-regular basis and hoping it gets read.
There are a couple of things to work into your email strategy to ensure you’re communicating in an effective way. After all, it’s about heating up those warm leads, right?
USING YOUR CUSTOMER REVIEWS
Reviews are one of your greatest assets as a business owner. But have you ever wondered how you can use them as content that actually drives brand awareness, loyalty and ultimately sales / bookings?
DEVELOPING A DIGITAL MARKETING STRATEGY
“Fail to plan, prepare to fail”. I’m not one for motivational quotes, but this one resonates with me in a big way.
MICRO-INFLUENCERS: all the "huh's"? and the "wha..'s"? you need to know
Wanting to grow your business with social media but it’s just not cutting the mustard?
Consider engaging a micro-influencer. They're ideally positioned to grow your following in a loyal and engaged way and I’m about to tell you why.
YOUR GUIDE TO COLOUR PAIRING
Colour: it’s the key element that will make or break your imagery.
Use too much of it and it takes away from the message you’re trying to send your audience.
Use too little and you run the risk of throwing off your current and prospective followers with a potentially boring image.
Product Photography: The Whys, The Wheres and The Whats
If you’re using social media and other digital platforms to build your business, the captions, copy and hashtags are just a very small part of what your current and potential clients see when they come across your brand online.
Digital Marketing Trends for 2019
Part way through my career in fashion, I landed a job in trend forecasting. It was literally my ideal job: I was being paid to travel the world, shop international high streets during the work day, read fashion mags at my desk and spend my days browsing through runway show images and style blogs.
3 Digital Marketing Shortfalls
Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this.
NEED HELP IMPLEMENTING THESE STRATEGIES?
Reading about marketing is one thing - executing it is another… Let our team handle the heavy lifting. Book a free 30-minute discovery call to talk about your next project.