MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
The week that was
To say it's been a busy week here at SHOUT & Co. HQ would be a massive understatement! Between shooting cocktails, toothpaste and new recipes for the blog, I've been getting up to quite a lot! These are the things that I've been focusing on.
Product Styling Handbook
Product Styling is such a powerful thing: it can literally make or break a sale. So to help small business owners who are on a tight budget, I've put together a handy PRODUCT STYLING HANDBOOK. Best of all, it's totally free! In it, I chat about lighting, angles, the rule of thirds, props, backgrounds - the whole thing. It's basically a Styling and Photography 101 which is easy to follow and explains the key things you need to know to start producing beautiful imagery of your offer.
Video Services
Did you know that not only do I do still styling and photography but I do videos as well? Yup that's right! Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy. Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.
The power of Backgrounds
I wanted to represent the power and impact of a background using this very simple yet iconic food pairing. It details beautifully how a choice in a background can totally change the look and feel of a product shot.
When do you need to hire a product stylist?
You might be wondering what exactly a product stylist does. Seeing stylists post beautiful pictures all day long - what for? Well it's pretty simple: engaging images sell products.
The Week that was
It's been a while since I checked in with my latest projects, so it's about time I update you! These are the awesome brands I've been working with and photographing - it's been a busy week, so there's a ton to show you:
Creating a Story
You see a pretty picture on Instagram or Pinterest and you might give it a quick glance and perhaps a double tap if you feel like it - but have you considered that a ton of work has probably gone into capturing that image? I thought I'd give a bit of a run down on how I go about planning, shooting and editing a shot: it's a lot more work that you might initially realise!
The Week That Was
It's been a good week: clothing, skincare, bread, tablescapes - it's been a busy 7 days of photographing, styling and editing.
Here is a recap of all the good stuff I've been getting into over here at Shout & Co. HQ:
Behind the scenes
In my latest round of Instagram stories I asked what type of content you wanted to see more of and you were resounding with your feedback: BEHIND THE SCENES. So you asked, I deliver.
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