Images are a crucial element of any website: without them, your website simply wouldn’t be able to do its job effectively.

And yet as crucial as they are, it’s unfortunately not just a case of choosing an image and loading it onto your site: there’s a bit of work that needs to be done in the backend of the process to ensure the imagery you use is web-ready. Unoptimised images can harm your site’s performance, leading to slower load times and frustrated users…

Creating a new website (or updating an existing one) can be an exciting (albeit daunting) task. And to celebrate the refresh of Shout + Co.’s own website, we thought we’d share with you the technical fundamentals that need to be in place in order for your website to be as effective and responsive as possible.