MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.

Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.

Your reel didn’t work: here’s how to figure out why.
Social Media Pippa Lynch Social Media Pippa Lynch

Your reel didn’t work: here’s how to figure out why.

So you’re diligently creating, editing and publishing reels to your business’s Instagram account and sometimes a reel does well, but most of the time it’s crickets in the audience. Have you ever wished you could figure out what part of the reel isn’t working? Is it the music? Is it the length of the content? Is it the hook or call-to-action?

What if we told you that there was a really simple way to figure out what was going on? That it takes a couple of taps on your screen to get a good idea of why your reel failed to resonate with your audience?

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Behind the scenes: here’s how we set up a reel
Behind the scenes Pippa Lynch Behind the scenes Pippa Lynch

Behind the scenes: here’s how we set up a reel

One of the most popular services we provide is filming reels for clients. Sometimes the brief simply calls for a video shot on an iPhone to give it that user-generated look. Other times, the content requires a bit more - as in the case of this one we created for Hachette NZ featuring a new children’s book titled How To Have Good Dreams by Jessica Urlichs.

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Reel Ideas: for product and service-based businesses
Business Aids, Digital Marketing, Instagram, Video Pippa Lynch Business Aids, Digital Marketing, Instagram, Video Pippa Lynch

Reel Ideas: for product and service-based businesses

We all love watching Reels, but it’s a different story when it comes to actually creating them…

But for many of us, the hard part isn’t so much putting them together (that’s the fun bit!), but actually coming up with an engaging concept that your audience will love (and hopefully help you go viral).

Keep reading…

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