MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
Reels vs. TikTok in 2026: Where should NZ businesses focus?
Remember back in 2022 when people thought TikTok was just for Gen Z dance challenges? That feels like ancient history now… In 2026, these platforms have matured and now serve different purposes in the Kiwi digital ecosystem.
Here is the current state of play for NZ businesses trying to decide where to focus.
Reel Ideas: for product and service-based businesses
We all love watching Reels, but it’s a different story when it comes to actually creating them…
But for many of us, the hard part isn’t so much putting them together (that’s the fun bit!), but actually coming up with an engaging concept that your audience will love (and hopefully help you go viral).
Keep reading…
Reels: Best Practice
We‘ve known for a while now that Instagram is putting more focus on video content - so when the Head of Instagram officially announced it a few weeks ago, we were like “duh…!”…
Thankfully it’s relatively easy and inexpensive to stay on sides with the Instagram algorithm - the proof is in the Reels!
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