MARKETING, DESIGN + PHOTOGRAPHY INSIGHTS FOR NZ BUSINESSES.
Welcome to the Shout + Co. journal. As an Auckland-based creative agency, we share our latest tips, behind-the-scenes projects and expert advice to help you grow your brand. Browse our articles below covering everything from custom web design and SEO, to commercial photography and social media strategy.
Why authentic video is outperforming polished content
For a long time, the gold standard for brand video was perfection. We’re talking 4K cinematic sweeps, expertly colour-graded sequences and scripts where every "um" and "ah" has been meticulously edited out. But if you’ve spent any time on TikTok or Insta lately, you’ll notice that something has shifted…
Reels: Best Practice
We‘ve known for a while now that Instagram is putting more focus on video content - so when the Head of Instagram officially announced it a few weeks ago, we were like “duh…!”…
Thankfully it’s relatively easy and inexpensive to stay on sides with the Instagram algorithm - the proof is in the Reels!
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