Sheesh I haven't written up a blog post in so long, digital tumbleweeds are blowing through. So I figured it was about time I scribbled some tips, ideas and information for you because at the end of the day I'm here to help you kick ass online.
Groceries. Cooking. Laundry. Run a business. Make some money. Keep the lights on. Get dressed. Find time to take a shower. Keep your kids alive...
There are a lot of things that we have squeeze into our days - especially when you own your own business. How you do find the time to do it all and live a happy life while you do it?
Social Media can be great fun, especially when you’re stuck in a meme battle with your bestie who lives on the other side of the world. It’s also pretty handy when you run a business and want to stay relevant and visible with your target audience. But what happens when it goes wrong, placing your business in the center of a digital shit storm? Going viral for all the wrong reasons can be an ordeal: before you know it, you’ve got an NZ Herald reporter’s microphone in your face asking for a comment (thankfully not speaking from experience here, knocks on wood) What can go wrong (from a business perspective) and how can you fix it?
Does social media totally confuse you?
Not sure how to make it work for you and your business?
Overwhelmed by the choices of platforms, hashtags, emojis, engagement, ads, reach and all of the new-fangled words that come with it?
Well, here's my offer to help you straighten it all out so you can get on with business:
We've all seen it and agonised over what we are doing wrong... Facebook reach has become the key focus when one contemplates the efficacy of their digital marketing strategy. The truth is that Facebook has completely changed the way interactions work so if you're not getting the reach, what are your options?
You might have heard about a little website called LinkedIn. Many people (and by "many" I mean millions: 467 to be exact...) use it as a digital CV of sorts, crafting an online persona to put forward in a prospective job search. And that's it. They use LinkedIn only when applying for a new job, dusting off the digital cobwebs before they click "apply".
But what if you're not looking for a job? What if you're totally happy doing your thing, running your own business? What if you just want to network with like-minded people? Is LinkedIn pretty much defunct in your case? Not at all. And I'll tell you why.
This is a good one as the temperatures drop: when it gets really cold, I reckon there's nothing better than a hot, aromatic noodle soup to warm things up. Best of all, you probably have most of these ingredients lurking in your pantry cupboard already - and it's probably the easiest thing you can make.
It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work! And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.
If you're looking for a warm, hearty salad to get stuck into this winter, then your search is over. I created this salad by mistake. I was actually on my way to making this as a filling for burritos but after tucking into it straight out of the roasting pan, I thought "why bother!". So now we eat it as is on a bed of spinach. Have it on toast, on lettuce - however you want to but just eat it. It's that good.