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Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

Part way through my career in fashion, I landed a job in trend forecasting. It was literally my ideal job: I was being paid to travel the world, shop international high streets during the work day, read fashion mags at my desk and spend my days browsing through runway show images and style blogs.

3 Digital Marketing Shortfalls

3 Digital Marketing Shortfalls

Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this. 

How to Survive Digital Marketing in 2019

How to Survive Digital Marketing in 2019

The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?

So what is Digital Marketing anyway?

So what is Digital Marketing anyway?

It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.

But what does it all mean? What exactly does it cover? And why is it important to know this?

Digital Marketing Thrive Guide

Digital Marketing Thrive Guide

If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.

Compare, but only in this instance

Compare, but only in this instance

I'm a HUGE proponent of not giving a crap about what your competition is doing: comparison is the thief of joy so why wander down that path when you could be focusing on your own business?  In fact, if there was any advice I could have given my younger self, it would have been this: forget about the competition, stay in your lane and grow your business in a way that makes sense to you.

BUT.

Social Media tip of the week: what to use, when

Social Media tip of the week: what to use, when

Instagram. Pinterest. Facebook. LinkedIn.  Twitter.  Where do you start when defining your social media strategy?  Which platform is right for you?  Which ones will work hardest for YOUR particular business and which ones can you go without?

I'm about to tell you.

1 - on - 1 Social Media Crash Course

1 - on - 1 Social Media Crash Course

Does social media totally confuse you?

Not sure how to make it work for you and your business?

Overwhelmed by the choices of platforms, hashtags, emojis, engagement, ads, reach and all of the new-fangled words that come with it?

Well, here's my offer to help you straighten it all out so you can get on with business:

Social Media Tip of the Week: Facebook Ads

Social Media Tip of the Week: Facebook Ads

We've all seen it and agonised over what we are doing wrong...  Facebook reach has become the key focus when one contemplates the efficacy of their digital marketing strategy.  The truth is that Facebook has completely changed the way interactions work so if you're not getting the reach, what are your options?

Social Media Tip of the Week: Giveaways

Social Media Tip of the Week: Giveaways

It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work!  And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.

Posting Schedule

Posting Schedule

Time is money, so they say.  And when it comes to social media - this is definitely the case.  Posting at the wrong time could see your reach plummet, while posting at key times of the day and week will ensure your business gets noticed by potential customers.  Employing a strategy of sorts when it comes to your posting schedule will be instrumental to your social media activity.  

Diagnostics

Diagnostics

Your profile is the first that potential clients will look at when they consider working with you.  If it's a mess, chances are they'll be driven away.  A well presented, thought out and considered social media profile will undoubtedly impress your new clients or shoppers and make them eager to strike up a conversation with you.  Think of it as your passive income generator: if it looks good, people will want to work with or buy from you - simple as that.

Video Services

Video Services

Did you know that not only do I do still styling and photography but I do videos as well?  Yup that's right!  Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy.  Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.

Can I let you in on a little secret?...

Can I let you in on a little secret?...

Ok look, we all know about the changes happening over on Facebook.  For most small businesses,  Facebook is a key place to punt their wares.  But things are changing: you'll read countless articles and blog posts on how to stay on top of things, but can I let you in on a little secret?  There's really 1 big thing that you need to do to boost your presence on the ol' grandaddy social networking site. 

Winning on facebook

Winning on facebook

You've probably heard countless people banging on about the changes to facebook's way of doing things (I'm not going to mention the "a" word because it's just so overused now).  but yes, there are changes happening to what you (and your customers) see on their fb newsfeeds.  but i won't go into that now...