So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through. But they don't. Crickets. You might get a dribble through of likes but the comments from followers are few and far between. Not a big deal, right? WRONG. Not getting much engagement on your posts could mean 1 of 3 things:
If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers. A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.
So you're getting likes and comments stacking up on your posts which is great - but how do you know if it's great enough? 52 likes on a post is phenomenal if you have 100 followers, but not so phenomenal if you have 100,000. Knowing how engaged your followers are is key to understanding whether or not your content is resonating with your audience.