So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through. But they don't. Crickets. You might get a dribble through of likes but the comments from followers are few and far between. Not a big deal, right? WRONG. Not getting much engagement on your posts could mean 1 of 3 things:
If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers. A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.
So you're getting likes and comments stacking up on your posts which is great - but how do you know if it's great enough? 52 likes on a post is phenomenal if you have 100 followers, but not so phenomenal if you have 100,000. Knowing how engaged your followers are is key to understanding whether or not your content is resonating with your audience.
Ok look, we all know about the changes happening over on Facebook. For most small businesses, Facebook is a key place to punt their wares. But things are changing: you'll read countless articles and blog posts on how to stay on top of things, but can I let you in on a little secret? There's really 1 big thing that you need to do to boost your presence on the ol' grandaddy social networking site.
You've probably heard countless people banging on about the changes to facebook's way of doing things (I'm not going to mention the "a" word because it's just so overused now). but yes, there are changes happening to what you (and your customers) see on their fb newsfeeds. but i won't go into that now...