We've all seen it and agonised over what we are doing wrong... Facebook reach has become the key focus when one contemplates the efficacy of their digital marketing strategy. The truth is that Facebook has completely changed the way interactions work so if you're not getting the reach, what are your options?
You might have heard about a little website called LinkedIn. Many people (and by "many" I mean millions: 467 to be exact...) use it as a digital CV of sorts, crafting an online persona to put forward in a prospective job search. And that's it. They use LinkedIn only when applying for a new job, dusting off the digital cobwebs before they click "apply".
But what if you're not looking for a job? What if you're totally happy doing your thing, running your own business? What if you just want to network with like-minded people? Is LinkedIn pretty much defunct in your case? Not at all. And I'll tell you why.
This is a good one as the temperatures drop: when it gets really cold, I reckon there's nothing better than a hot, aromatic noodle soup to warm things up. Best of all, you probably have most of these ingredients lurking in your pantry cupboard already - and it's probably the easiest thing you can make.
It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work! And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.
If you're looking for a warm, hearty salad to get stuck into this winter, then your search is over. I created this salad by mistake. I was actually on my way to making this as a filling for burritos but after tucking into it straight out of the roasting pan, I thought "why bother!". So now we eat it as is on a bed of spinach. Have it on toast, on lettuce - however you want to but just eat it. It's that good.
E-newsletters, mailers, email marketing - whatever you want to call it - have you included it as part of your marketing strategy? If so, then take a read below - Im about to give you some tips on how to nail email marketing to ensure your newsletters get read by the people who matter the most: customers.