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Digital Marketing tips & resources
We all love watching Reels, but it’s a different story when it comes to actually creating them…
But for many of us, the hard part isn’t so much putting them together (that’s the fun bit!), but actually coming up with an engaging concept that your audience will love (and hopefully help you go viral).
Keep reading…
When it comes to social media, 6 platforms have risen to prominence: Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn. Whether you’re just starting out in business or embarking on an overhaul of your brand’s current social mix, you may be wondering which platform your business needs to be on to maintain its relevance with your target market.
On the surface, an Insta bio might seem trivial, but there’s a lot that’s riding on its presentation and execution. Your bio is the first thing audiences see when they land on your profile, so it really needs to grab them from the first character.
What makes for an attention-grabbing bio?
We’ll show you, here…
Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…
If you’re in business to sell products or services, you probably agonise over how to explain your biz to prospective customers in a succinct way. You might start off by explaining what you sell, the industry you’re in or even where you started your career, but what if we told you that you’re coming at it from the wrong angle?
If you're not using hashtags to categorise your posts effectively, users simply won't find you in amongst the millions of other posts that are being published every day. Hashtags help boost your post's visibility on social media. If finding suitable hashtags has been a spray-and-pray type of strategy for you in the past, here are some easy ways to research hashtags that your ideal audience will respond to…
In this week’s 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.
These 3 Golden Rules are the core principles that make or break a brand’s digital presence.
Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.
Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!
But no community or crappy content? Now those are deal breakers…
To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love.
The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?
It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.
But what does it all mean? What exactly does it cover? And why is it important to know this?
