Insights & Tips

Digital Marketing Tip of the Week: Your Mailer Strategy

Digital Marketing Tip of the Week: Your Mailer Strategy

We all know an email database is important for keeping in touch with your customers, but it’s not as simple as sending out a newsletter on a semi-regular basis and hoping it gets read.

There are a couple of things to work into your email strategy to ensure you’re communicating in an effective way. After all, it’s about heating up those warm leads, right? 

Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

Part way through my career in fashion, I landed a job in trend forecasting. It was literally my ideal job: I was being paid to travel the world, shop international high streets during the work day, read fashion mags at my desk and spend my days browsing through runway show images and style blogs.

3 Digital Marketing Shortfalls

3 Digital Marketing Shortfalls

Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this. 

How to Survive Digital Marketing in 2019

How to Survive Digital Marketing in 2019

The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?

So what is Digital Marketing anyway?

So what is Digital Marketing anyway?

It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.

But what does it all mean? What exactly does it cover? And why is it important to know this?

Digital Marketing Thrive Guide

Digital Marketing Thrive Guide

If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.

Compare, but only in this instance

Compare, but only in this instance

I'm a HUGE proponent of not giving a crap about what your competition is doing: comparison is the thief of joy so why wander down that path when you could be focusing on your own business?  In fact, if there was any advice I could have given my younger self, it would have been this: forget about the competition, stay in your lane and grow your business in a way that makes sense to you.

BUT.

4 Ways to Style a Flat Lay

4 Ways to Style a Flat Lay

The flat lay is arguably one of the most popular forms of visual content on social media these days and it’s easy to see why: it works across a wide variety of product types, you don’t need much to make one work and it enables you to showcase a relatively large volume of products in one image. If done correctly, a flat lay can be a beautiful way to show off your business’ wares – done poorly and it’s likely to put your audience off.

Social Media tip of the week: what to use, when

Social Media tip of the week: what to use, when

Instagram. Pinterest. Facebook. LinkedIn.  Twitter.  Where do you start when defining your social media strategy?  Which platform is right for you?  Which ones will work hardest for YOUR particular business and which ones can you go without?

I'm about to tell you.

1 - on - 1 Social Media Crash Course

1 - on - 1 Social Media Crash Course

Does social media totally confuse you?

Not sure how to make it work for you and your business?

Overwhelmed by the choices of platforms, hashtags, emojis, engagement, ads, reach and all of the new-fangled words that come with it?

Well, here's my offer to help you straighten it all out so you can get on with business: