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Digital Marketing tips & resources
We all love watching Reels, but it’s a different story when it comes to actually creating them…
But for many of us, the hard part isn’t so much putting them together (that’s the fun bit!), but actually coming up with an engaging concept that your audience will love (and hopefully help you go viral).
Keep reading…
A couple of years ago, Shout + Co. became the design partner for The Marketing Collective headed up by Marijke Timmers.
The Marketing Collective is a team of 5 marketing specialists who work alongside business owners to get their businesses humming. We offer design (hello!), copywriting, strategy, paid ads and social media support.
We’ve been working hard behind the scenes to develop a marketing programme that you can do online and at your own pace - and it’s just launched THIS MONTH. It’s called: Mastering Marketing.
It would be an understatement to say that traditional marketing methods are no longer as effective as they once were: print media, billboard marketing, tv advertising… Most of it is expensive and the ROI can be difficult to quantify.
But do you know what does work without an eye-watering corporate marketing budget behind you and an ROI that is as easy to calculate as typing out “hey, how did you hear about us?” in an email?
Are you a brand owner with a website? You’ve probably considered at some point (if you don’t have one in place already) establishing a blog for your business. Between posting Reels, responding to comments and messages on social media, staying on top of the latest industry trends, never mind actually selling a product or service, there’s a lot on your to do list. Should having a blog be one of them?
When it comes to social media, 6 platforms have risen to prominence: Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn. Whether you’re just starting out in business or embarking on an overhaul of your brand’s current social mix, you may be wondering which platform your business needs to be on to maintain its relevance with your target market.
On the surface, an Insta bio might seem trivial, but there’s a lot that’s riding on its presentation and execution. Your bio is the first thing audiences see when they land on your profile, so it really needs to grab them from the first character.
What makes for an attention-grabbing bio?
We’ll show you, here…
Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…
Blogging is a popular way for businesses to connect with their audience and promote their products or services. With the rise of digital marketing, businesses are finding that blogging is an effective way to build brand awareness, increase traffic to their website and generate leads.
Here are 7 reasons why you should make blogging an integral part of your digital content mix and how you can leverage this powerful marketing tool.
Whether you’re thick into creating and sending out emails to your database or just getting into it, you’re probably wondering if email marketing is still worth it.
Is spending your time strategising, creating, designing and publishing an email worth all the effort, or are you wasting your time?
Let’s find out!
On the fence about whether to try your hand at creating your own product images, Reels or digital marketing or outsourcing this part of your content creation to someone else (say, Shout + Co….)?
Here are some frequently asked questions we get all the time from new clients, just to show you how it all works!
Have you - or someone you know - ever lost access to a social media account because a 3rd party managed to log in and shove you out? Reclaiming your access can be incredibly stressful and arduous with no guarantee it’ll even be successful. And if the odds aren’t in your favour, starting over from scratch will be your only option.
