Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this.
The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?
It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.
But what does it all mean? What exactly does it cover? And why is it important to know this?
If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.
I'm a HUGE proponent of not giving a crap about what your competition is doing: comparison is the thief of joy so why wander down that path when you could be focusing on your own business? In fact, if there was any advice I could have given my younger self, it would have been this: forget about the competition, stay in your lane and grow your business in a way that makes sense to you.
The flat lay is arguably one of the most popular forms of visual content on social media these days and it’s easy to see why: it works across a wide variety of product types, you don’t need much to make one work and it enables you to showcase a relatively large volume of products in one image. If done correctly, a flat lay can be a beautiful way to show off your business’ wares – done poorly and it’s likely to put your audience off.
If you've been watching my Instagram stories, you'll know that we've spent the last month renovating the sleepout on our property to become the new Shout & Co. studio. When we bought this house just over a year ago, we renovated the main house and decided to keep the sleepout renovation for a later date. Since we moved in, it's been a storage room, then a craft / rumpus room of sorts and now finally, a studio for Shout & Co. We employed the skills of my hubby's colleague's partner who is a builder extraordinaire and gave him the task of completely overhauling the space: from insulation right up to a new ceiling.
Groceries. Cooking. Laundry. Run a business. Make some money. Keep the lights on. Get dressed. Find time to take a shower. Keep your kids alive...
There are a lot of things that we have squeeze into our days - especially when you own your own business. How you do find the time to do it all and live a happy life while you do it?
Social Media can be great fun, especially when you’re stuck in a meme battle with your bestie who lives on the other side of the world. It’s also pretty handy when you run a business and want to stay relevant and visible with your target audience. But what happens when it goes wrong, placing your business in the center of a digital shit storm? Going viral for all the wrong reasons can be an ordeal: before you know it, you’ve got an NZ Herald reporter’s microphone in your face asking for a comment (thankfully not speaking from experience here, knocks on wood) What can go wrong (from a business perspective) and how can you fix it?